Eval 4- audience

who would be the audience for your media product and why?

Primary Audience

Our BBFC rating was 15 rating due to the violence. However it is not an 18 due to the storyline there is no use of sexual references or gory. Our film is intended to build on tension with some violence but not much.The idea is to create narrative enigma for the audience to follow the killing though the killers eyes.This in itself bring down the rating due to there been no violence and innapropriate scenes fro younger years than 15. 

Our primary target audience: The primary target audience is teens due to this been the typical slasher film audience. The films that have influenced our film we have also taken into account there rating such as halloween , scream , and Babysitter wanted.These films vary from 15 to 18, cherry falls been the 18 after watching this film we also decided our film would not be as violent and gory with sexual references this was also a big help in the rating we gave our film . By having the film rating at 15 this also brings in a wider audience its self , as we are also 17 and stars in the film are 17 this helped aim the audience from 15 and above.

Our 2nd primary audience: 

Our 2nd audience is adults above 25. It will be hard to target this audience as we have narrowed down our references to fit the teen age group and to refer there lives. However we are targeting this audience as the film is also creates suspense and tension which can be common with an older age group to watch it for this appeal.
 we chose this to be our target audience due to the slashers box office appeal.Slashers box office appeal are low due to these been mid budget films.They are also all the same genre and don't appeal to all audiences as perhaps a romcom would with big stars. 

The stars in slashers do not seem to well known they however if this is a franchise often the start of there career such as the shower scene in psycho such as janet leigh this really made her career as it such a famous scene. Typical slasher audience  The typical slasher audience is teens ranging from 16-24.This is a typical slasher audience because this genre is most common amongst teens due to the stars been teens and the storyline been about teen life. Teens then can refer to this in there own life's making the element if the slasher genre more scary. Aiming at this group also makes it popular by narrowing down the audience to make all references to the teen age group. 

Uses and gratifications theory 

Mcquils theory argues that the active audience control the textual meanings they select texts fir certain physiological needs. My video agrees with this as slasher is a very specific genre which not everyone likes. It also has a very specific target audience which means it agrees with the viewer having psychological needs to want to watch scary / gory films.

Stuart Halls Theory

Stuart halls theory also agrees with my text , his theory is about different readings preferred reading were the viewer accepts the texts ,negotiated reading where the viewer partly accepts the text and finally oppositional reading the viewer rejects the reading . This agrees with my text due to intertextual references that some people wont understand if they haven't seen a selection of slasher films , and age , if they are too young or too old they may not understand the story and see past the tension created.

Interviewing my Target audience video : 

Eval 5 -attracting your audience

How did you attract/ address your audience?

Attracted 

We attracted our audience by sticking with the stereotypes for the genre such as the final girl , scream queen and killer and focusing on the common slasher conventions. We tried to stick to Laura mulveys theory of the scream queen too making references through out our film.Also we attracted the audience through the female character like most films do , using attractive stars. This attracts male audience as well as female due the characters been female. This attracts male audiences because of the male gaze.

Addressed

We addressed our audience through the characters we used by making references to teen life as the characters used were teens.We were also able to address the audience with the help of digitization by using the social networking sites facebook and twitter, by using these we're enabling ourselves and our production to be accessible by thousands over the internet, mostly family and friends, but they are also open to give us feedback on how to improve the media product and get a good insight in what the audience are looking for and want.

target audience

some members of the class talking about my video and how it effects them as the target audience also saying why film appeals to them .

BBFC Ratings

The British Board of Film Classification gives ratings to all released home film and TV products. This is a recommendation that suggests the correct target audience that should watch the film, and provides a guideline so that unsuitable content can be avoided.

 U - Classified as being suitable for all ages and features content that is often child-oriented.
 PG - Mostly suitable for all ages, but with some potentially unsuitable content, such as frightening scenes or brief swearing. As its name suggests, this is up to the parent to decide who should watch the content.
 12 - This is the minimum age for watching this particular product, and often features greater violence or bad language than used in previous classes.
 15 - Another minimum age, this category usually features more violent, sexually oriented or explicit content.
 18 - The top age category, any item rated this or above usually features the highest level of explicitness and extreme violence.

My plan for my film is to be rated at a 15 level, due to its levels of violence and related content. However it is much more moderate and not at the level of an 18 rating as we don't have the budget or the time to create that sort of explicitness effectively. Another reason for avoiding high levels of such content would be that it stops half of our target audience from viewing the film. A 15 rating is low enough to enable it to be watched by most teenagers, but high enough to attract the attention of older age groups who may be interested in the genre and content we have to offer them.

Cry Wolf Opening Titles

opening ident 

this was the opening ident cry wolf. It started with the titles coming up and flickering. This straight away fir with the idea of the slasher genre as it was scary. The music then begins here for the opening sequence and fades up from black and down to colour.

These titles then are shown after the first opening sequence as the story begins and we get into the actual film.
This is effective as the choice of text fits with the landscape and opening panning shot of woodland which we have just seen in the opening 2 mins of the film.

this anchors the film so we straight away see that this is the woods. the titles start with distribution companies the move onto main distribution company.
This titles are the same however they gradual get bigger then fad out. It also says production instead of presents.

The final titles that comes up is the title of the film. This is also in the panning shot however as this starts to come up this starts the shot starts to be brought into an establishing shot of the setting. The music is also lighter and not as heavy from the intro. the same theme of text is carried out and this works well with the colours and background of the forest.